Jim Was Asked to Determine the ROI for a Particular

question 91

Multiple Choice

Jim was asked to determine the ROI for a particular advertising effort.To do so,he needs to know

• A) the internal rate of return and the projected expenditure level.
• B) the total number of units sold and the total cost of sales.
• C) sales revenue and advertising cost.
• D) gross margin and advertising cost.
• E) the advertising cost and the total communications expenditures.

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Definitions:

Advertisements

Notices or announcements in a public medium promoting a product, service, or event, or publicizing a job vacancy.

UCC

A complete array of regulations for all commercial activities in the United States is outlined by the Uniform Commercial Code (UCC).

Valid Title

A legal term indicating that the ownership of an asset or property is legitimate and recognized by law.

Acknowledged Title Warranties

Legal assurances provided by a seller to a buyer regarding the status of the property title, confirming it is free from liens or claims and can be transferred.