Martha Had Several Unpleasant Experiences Trying to Find the Merchandise

question 103

Multiple Choice

Martha had several unpleasant experiences trying to find the merchandise she needed at a large lumber yard and hardware store. The employees-when she could find them-rarely seemed to know where anything was outside of their own departments. But on her most recent visit, she was pleasantly surprised to find that the store had installed kiosks where she could get directions quickly and accurately. The store had found a technological solution to the services marketing issue of

• A) intangibility.
• B) part-time employees.
• C) perishability.
• D) inseparability.
• E) variability.

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Definitions:

Jacob Riis

A Danish-American social reformer, journalist, and photographer known for highlighting the dire conditions of the urban poor.

Industrial Revolution

A period of major industrialization from the late 18th to early 19th centuries that transformed mainly agrarian, rural societies in Europe and America into industrialized, urban ones.

New York Slums

Overcrowded and squalid areas in New York City where poor living conditions prevail, often historically inhabited by marginalized and immigrant populations.

Knights Of Labor

An influential 19th-century American labor organization that sought to represent the broad base of the workforce, advocating for an eight-hour work day and promoting the social and cultural uplift of the workingman.