Which of the Following Is Not True About Public Relations

question 45

Multiple Choice

Which of the following is not true about public relations?

• A) PR has become increasingly important as costs of other forms of marketing communications continue to increase.
• B) Consumers have become increasing skeptical of marketing claims made in conventional media.
• C) Media coverage generated by PR is seen as more credible than paid advertising.
• D) Because of its high cost,the use of PR has waned in recent years.
• E) Public relations activities often support other promotional efforts.

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Definitions:

Variations

Differences or deviations in the form, condition, or characteristics of an object or phenomenon from a norm or standard.

Marketing Channel

Consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users.

Ultimate Consumer

The final user of a product or service who does not plan to resell it.

Intermediaries

Entities that act as middlemen in the distribution process between producers and consumers, such as wholesalers and retailers.