Let's Dish Is a Meal-Preparation Service Operating in Three States

question 101

Multiple Choice

Let's Dish is a meal-preparation service operating in three states.Customers visit a Let's Dish store to select and partially prepare their meals,which are then packaged for the freezer.At home,the customer can pull a meal out of the freezer and warm it in the oven or microwave.If Let's Dish wanted to expand into new areas of the United States,what segmentation method would probably be most useful in choosing new locations?

• A) loyalty segmentation
• B) benefit segmentation
• C) psychographic segmentation
• D) geodemographic segmentation
• E) demographic segmentation

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Definitions:

Universal Donors

Individuals with the blood type O negative, regarded as universal donors because their blood can be transfused into persons of any blood type.

Blood Type

This refers to the classification of human blood based on the presence or absence of inherited antigenic substances on the surface of red blood cells. The most common classifications are A, B, AB, and O.

Rh Type

A classification of human blood based on the presence or absence of the RhD antigen on the surface of red blood cells, important in determining blood compatibility.

Erythroblastosis Fetalis

A serious anemia that develops in a fetus with Rh-positive blood as a result of antibodies in an Rh-negative mother’s body.