A Nonprofit with High Brand ________ Can Use the Value

question 102

Short Answer

A nonprofit with high brand ________ can use the value stakeholders associate with the organization to raise the funds and support it needs to accomplish its mission.

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Definitions:

Unmet Customer Needs

Desires or requirements of consumers that are not being satisfied by current products or services on the market.

Differentiation

The process of distinguishing a product or service from others, to make it more attractive to a particular target market.

Existing Product

A product that is already available on the market and is not being introduced for the first time.

Hypothesizing

The process of forming a hypothesis, which is a proposed explanation made on the basis of limited evidence as a starting point for further investigation.