The New-Product Strategy Development Stage Accomplishes All of the Following

question 39

Multiple Choice

The new-product strategy development stage accomplishes all of the following except

• A)it outlines the costs that will be incurred for the development of new products.
• B)it specifies the target markets to be served by new products.
• C)it specifies how new products will fit into the company's marketing plan.
• D)it provides general guidelines for the new-product development process.
• E)it outlines general characteristics of the types of products the firm will develop.

---

Definitions:

Superego

In Freudian psychoanalysis, the part of the personality that acts as a moral center, imposing the morals and standards learned from parents and society.

Phenylketonuria

A genetic disorder characterized by an inability to metabolize the amino acid phenylalanine, leading to its accumulation and potentially severe neurological damage if untreated.

Huntington Disease

Hereditary disease characterized by chorea (ceaseless involuntary jerky movements) and progressive dementia, ending in death.

Tay-Sachs Disease

Inherited birth defect caused by the loss of genes that encode the enzyme necessary for breaking down certain fatty substances; appears 4 to 6 months after birth and results in intellectual disability, physical changes, and death by about age 5.