The Perception Process Begins When a Consumer Is Exposed to Either

question 17

Short Answer

The perception process begins when a consumer is exposed to either an internal or external _____.

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Definitions:

Action Potential

A brief electrical impulse by which information is transmitted along the axon of a neuron.

Refractory Period

A time directly following stimulation in which a nerve or muscle is incapable of responding to more stimulation.

Synapse

The junction or region between the axon of one neuron and the dendrites or cell body of another, through which nerve impulses pass.

Depolarization

A decrease in the difference of electrical charge across a membrane, which can initiate an action potential in neurons.