Focus Groups Are Not Useful For

question 28

Multiple Choice

Focus groups are not useful for:

• A) Generating ideas
• B) Gaining insights into consumer needs
• C) Gaining insights into consumer constraints
• D) Developing hypotheses about market opportunities
• E) Forecasting adoption rates

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Definitions:

Exploitation

Utilizing resources or people in an unfair or unethical manner for one's own benefit, often underpaying or overworking them.

Barter

A system of exchange where participants in a transaction directly exchange goods or services for other goods or services without using a medium of exchange, such as money.

Benevolence

the inclination to perform kind, charitable acts towards others without expecting anything in return.

Circular-Flow Diagram

A visual model of the economy showing the interactions between households and businesses through the markets for products and resources.