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_____ involves products that are purchased either to run a business or to be used as a component in another good or service.
Karen Horney
A German psychoanalyst known for her theories on neurosis, personality development, and the concept of "basic anxiety."
Neo-Freudian
Pertaining to theorists who were influenced by and extended Freud's work, typically placing more emphasis on social and cultural factors than on innate biological drives.
Denial
A psychological defense mechanism in which confrontation with a personal problem or with reality is avoided by denying the existence of the problem or reality.
Painful Realities
Harsh truths or facts that are difficult to accept or cause emotional distress.
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