In Individualized Marketing, Marketers Use Database Technology to Track Consumer

question 26

True/False

In individualized marketing, marketers use database technology to track consumer purchases and predict interests and future purchases.

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Definitions:

Downward-Sloping

Refers to a line or curve on a graph that moves from the upper left to the lower right, indicating a negative relationship between two variables.

Demand Curve

A chart that displays the connection between a product's price and the amount consumers are willing to purchase.

Marginal Revenue

The additional income gained from selling one more unit of a product or service.

Marginal Costs

The increase in total production cost that comes from making or producing one additional unit.