When Procter & Gamble Introduced Crest Toothpaste, the First Fluoride

question 50

Multiple Choice

When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubble-gum flavour.Later the same basic formula was given a fresh, minty flavour to appeal to adults.What is this marketing strategy called?

• A)niche marketing
• B)mass marketing
• C)segment marketing
• D)micro marketing

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