The Use of Return on Investment (ROI) as a Performance

question 85

True/False

The use of return on investment (ROI) as a performance measure may lead managers to reject a project that would be favorable for the company as a whole.

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Definitions:

Proactive Marketing

A strategy where businesses anticipate future problems or needs and address them in their marketing before they arise.

Consumerism

A grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions.

Ecological Code of Ethics

A set of moral principles and guidelines governing behavior towards the environment, aiming to reduce human impact and promote sustainability.

Triple Bottom Line

An accounting framework that incorporates three dimensions of performance: social, environmental, and financial, to measure a company's sustainability and ethical impact.