In the Early Stages of an Ad Campaign,the Objectives Are

question 35

Multiple Choice

In the early stages of an ad campaign,the objectives are established.To determine if those objectives have been met,the marketer will

• A) posttest.
• B) conduct feedback analysis.
• C) initiate content analysis.
• D) pretest.
• E) arrange for peer analysis.

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Definitions:

Herzberg

Refers to Frederick Herzberg, an American psychologist known for introducing the two-factor theory, also known as Herzberg's motivation-hygiene theory, in workplace management.

Behavior Modification

A therapeutic approach aimed at changing specific behaviors using various techniques such as reinforcement and punishment.

Skinner's Belief

Refers to B.F. Skinner's theory that behavior is determined by its consequences, reinforcements, or punishments, which lead to an increase or decrease in that behavior.

ERG Theory

A motivation theory proposed by Clayton Alderfer that categorizes human needs into three types: existence, relatedness, and growth, reshaping Maslow's hierarchy of needs.