Create a Sales Promotion to Promote Your University Bookstore

question 1

Essay

Create a sales promotion to promote your university bookstore.

---

Definitions:

Promotional Allowances

Cash payments or an extra amount of “free goods” awarded sellers in the marketing channel for undertaking certain advertising or selling activities to promote a product.

Product-line Pricing

A pricing strategy where different products in the same product line are priced differently, often based on features, materials, or product versions.

Cost-plus-percentage

A pricing method where a fixed percentage is added to the total cost of production as the profit margin.

Variable Costs

Costs that change in proportion to the goods or services that a business produces.