The Three Elements of Any IMC Strategy Are the Consumer,the

question 72

Multiple Choice

The three elements of any IMC strategy are the consumer,the channels,and

• A) the receiver.
• B) the product.
• C) evaluation of the results.
• D) the company.
• E) event sponsorship.

---

Definitions:

Genetic Information

The data encoded in an organism's DNA, including gene sequences and their variations, which dictates the inherited traits of the organism.

Cognitive Miser

A cognitive miser is a theory in social psychology suggesting that humans conserve cognitive energy by relying on heuristics or mental shortcuts to make decisions and judgments.

Motivated Tactician

A model of social cognition that characterises people as having multiple cognitive strategies available, which they choose among on the basis of personal goals, motives, and needs.