Examlex
If there is a difference between the firm's perceptions of customers' expectations and the service standards the firm has set, a ________ gap exists.
Naturalistic Observation
A research method in which subjects are observed in their natural environment without any manipulation by the researcher.
Researchers Control
Refers to the various methods and techniques researchers use to minimize influences that could deviate or invalidate the results of their study.
Observer Bias
A type of research bias that occurs when an observer's expectations, beliefs, or preferences influence the outcomes of a study or experiment unintentionally.
Observer Drift
A phenomenon in research where there is a gradual shift in how observers interpret or code data over time, potentially affecting the reliability of the results.
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