Examlex
The Tapestry™ Segmentation system divides and sorts small geographic areas into categories using 60 or more demographic and lifestyle characteristics.This market research tool is an example of __________ segmentation.
Formal Rationality
A mode of thinking that emphasizes efficiency, calculability, predictability, and the use of logical decision-making processes.
Substantive Rationality
A type of rationality concerned with the values and ethics guiding action, as opposed to purely instrumental concerns (means-end rationality).
Practical Rationality
The use of reason to address immediate goals or needs effectively.
Historic Causality
The investigation and understanding of cause and effect as they relate to historical events and developments.
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