Demographic Segmentation Is Segmentation Based on All of the Following

question 19

Multiple Choice

Demographic segmentation is segmentation based on all of the following except

• A) age.
• B) gender.
• C) education.
• D) income.
• E) lifestyle.

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Definitions:

Operating Leverage

Operating leverage is a measure of how revenue growth translates into growth in operating income, highlighting the scalability of a company’s business model.

Variable Costs

Expenses that vary in relation to the amount of output or business operations.

Fixed Costs

Business expenses that remain constant, regardless of the level of production or sales activity.

Break-even Sales

The amount of revenue from sales that equals the total of variable and fixed costs, with no profit or loss.