Coca-Cola Sells Two Different Zero-Calorie Versions of Coke: Diet Coke

question 44

Multiple Choice

Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero.It has chosen to attempt to appeal to men with Coke Zero.In addition to launching an ad campaign featuring men enjoying Coke Zero,Coca-Cola also designed a masculine-looking can for Coke Zero,with bold red lettering on a black background.This specially designed can is an example of

• A) positioning.
• B) targeting.
• C) segmentation.
• D) a market segment.
• E) market penetration.

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Definitions:

Over Funding

Over funding refers to the scenario where more financial resources are allocated to a project, organization, or cause than are necessary, potentially leading to inefficiency or misuse of funds.

Staffing Issues

Challenges related to hiring, retaining, or managing employees effectively within an organization.

War on Drugs

The War on Drugs is a government-led initiative aimed at stopping the illegal drug trade, reducing drug addiction and abuse, and enforcing drug prohibition laws.

Substance Abuse

The misuse of drugs or alcohol that leads to clinical impairment or distress.