The Benefit of Customization in the Online Environment Is That

question 98

Multiple Choice

The benefit of customization in the online environment is that

• A) a highly interactive and individualized information and exchange environment is created for shoppers and buyers.
• B) it helps customers reduce their search costs and more conveniently find the offerings with the desired features.
• C) it protects online consumer privacy about the customized products and services they desire.
• D) it records users' visits to websites, which enhances online consumers' convenience in future visits by suggesting offerings that may be of interest to them when they access the site.
• E) it reduces costs and wasted coverage both for the buyer and seller.

---

Definitions:

Marginal Cost

The cost of producing an additional unit of a good or service.

Average Total Cost

The total cost of production (fixed plus variable costs) divided by the total quantity produced, representing the per-unit cost of production.

Average Total Cost

The total cost of production divided by the number of goods produced, representing the per-unit production cost.

Producing

The process of creating goods or services through the combination of labor, materials, and technology.