Franco Uses a Database Software System to Remind Him When

question 110

Multiple Choice

Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products.With this reminder system,Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of

• A) C2C marketing.
• B) customer relationship management.
• C) a transactional marketing orientation.
• D) supply chain management.
• E) typical production era marketing practices.

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Definitions:

Credit Memo

A document issued by a seller to a buyer, reducing the amount that the buyer owes due to a return or refund.

Credit for Returns

A reduction in sales revenue that occurs when customers return previously purchased products.

Discount Period

The timeframe during which a discount is available or the period between the receipt of a bill and its payment due date when a discount may be taken.

Full Settlement

A financial arrangement where a debtor pays a lump sum that is less than the total amount owed to fully settle the outstanding debt.