The Solicitation of a Consumer's Consent to Receive E-Mail and Advertising

question 216

Multiple Choice

The solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer is called

• A)opt-in.
• B)opt-out.
• C)cookies.
• D)spam.
• E)buzz.

---

Definitions:

Prospect Response

The reaction or feedback from a prospective buyer upon receiving a sales pitch or proposal.

Post-sale Dissonance

A psychological state of unease or anxiety that consumers may experience after making a purchase, often due to conflicting thoughts about the decision.

Theater Productions

are live performances presented on stage by actors and crew to an audience, encompassing plays, musicals, and other forms of dramatic art.

Stage-rigging System

Equipment and processes used in theaters and entertainment venues to mechanically lift and manipulate stage scenery, lights, and effects.