The Practice of Using Information Provided by Cookies for Directing

question 225

Multiple Choice

The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

• A) viral marketing.
• B) buzz.
• C) data mining.
• D) behavioral targeting.
• E) spyware.

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Definitions:

Religious Practices

activities or rituals performed by individuals or communities in devotion to their faith or religious beliefs.

Pre-divorce Situation

Describes the period or circumstances leading up to a legal divorce, characterized often by conflict, negotiation, or attempts at reconciliation.

Gender

The socially constructed roles, behaviors, expressions, and identities of girls, women, boys, men, and gender-diverse people.

Multigenerational Families

Families that consist of more than two generations living together or in close proximity, often including grandparents, parents, and children.