The Objective at the ________ Stage of the Personal Selling

question 161

Multiple Choice

The objective at the ________ stage of the personal selling process is to convert a prospect into a customer by creating a desire for the product or service.

• A) presentation
• B) approach
• C) follow-up
• D) preapproach
• E) close

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Definitions:

Industry Conventions

Gatherings or conferences where professionals from a particular sector meet to discuss innovations, trends, and best practices.

Self-Congratulatory

Expressing pride in one's own achievements or qualities in a way that shows too much satisfaction with oneself.

Letters Of Recommendation

Written endorsements of a person's character, skills, and achievements, typically used in academic or job applications.

Lawsuits

Legal actions or disputes brought before a court of law.