One Reason Follow-Up Is So Important Is That Research Shows

question 14

Multiple Choice

One reason follow-up is so important is that research shows that the cost and effort to obtain repeat sales from a satisfied customer is roughly ________ that necessary to gain a sale from a new customer.

• A) one quarter of
• B) one half of
• C) the same as
• D) twice
• E) triple

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Definitions:

Marginal Social Benefit

The additional benefit that society gains from consuming an additional unit of a good or service.

Government Intervention

Actions taken by a government to affect or interfere with economic activity, often to correct market failures and promote economic welfare.

Pollution

The presence or introduction into the environment of contaminants or substances that cause harm or discomfort to organisms, including humans.

Beneficiaries

Individuals or groups who receive benefits, typically from a trust, insurance policy, or government program.