What Is the Challenge Presented to Brand Managers by Social

question 15

Multiple Choice

What is the challenge presented to brand managers by social media advertising?

• A) Brand managers need to realize that social media are less likely to have a marketing objective of immediate sales than traditional media.
• B) Brand managers need to convince social networks to post their ads free of charge.
• C) Brand managers need to create "universally appealing" ads because they cannot target specific demographics on social networks.
• D) Brand managers have difficulty estimating how many users have clicked on their ads, which leads to problems in assessing an ad's effectiveness.
• E) Brand managers need to realize that there are only a few social networks to advertise on.

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Definitions:

Incentive

A form of motivation or stimulus that encourages a person to perform or act in a certain way, often used in economics, business, and psychology.

Blocking Variable

A variable that groups experimental units in a way that reduces the effects of variability on the outcome, enhancing the experiment’s accuracy.

Supermarket Chains

Large retail organizations consisting of multiple supermarket locations, offering a wide variety of food and household products.

Type of Item

Refers to the categorization or classification of an item based on its attributes, purpose, or other distinguishing characteristics.