If a Brand Manager Wanted to Use LinkedIn to Promote

question 126

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his or her brand,the best option would be to

• A) use profiles of company employees for business-to-business image building and networking with industry-related groups.
• B) monitor profiles for negative mentions of the brand.
• C) create a profile for the brand with a fictional "typical" brand user.
• D) try to accumulate online "followers" for the business.
• E) request to be linked with potentially lucrative customers.

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Definitions:

Instinct

Instinct refers to the innate, typically fixed patterns of behavior in animals that are responses to specific stimuli, guiding survival and reproductive actions.

Innate Behavior

A type of behavior that is hard-wired and genetically coded, manifesting without the need for learning or experience.

Altruism

A selfless act of concern for the well-being of others, often at a personal cost.

Polygyny

Polygyny is a form of polygamy where a man has more than one wife at the same time, practiced in several cultures around the world for various reasons, including social, economic, and religious.