All of the Following Statements Are True About the Television

question 69

Multiple Choice

All of the following statements are true about the television as an advertising medium except which?

• A) Infomercials are increasingly popular because of the low average cost of a 30-minute block of television time.
• B) Many advertisers are now choosing less expensive "spot" ads, which run between programs, or 15-second ads, rather than the traditional 30- or 60-second lengths.
• C) Television advertising is preferred by many marketers because it avoids wasted coverage.
• D) Viewers are increasingly time-shifting their viewing habits with DVRs, DVDs, and subscription services such as Netflix.
• E) There are many opportunities for out-of-home TV viewing as televisions can be seen in many bars, hotels, offices, airports, and on college campuses.

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Definitions:

Long-Term Investments

Assets purchased by a company intended to be held for more than one year for the purpose of earning a return.

Special Purpose

An activity or function created for a particular objective or for a specific job.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or within the business's operating cycle, whichever is longer.

Held-To-Maturity

A classification for investments in fixed-income securities that an investor intends and is able to hold until maturity, recognizing unrealized gains or losses in the financial statements.