The Type of Appeal Used to Suggest to the Consumer

question 363

Multiple Choice

The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as

• A)an authoritarian appeal.
• B)a coercive appeal.
• C)a family appeal.
• D)a guilt appeal.
• E)a fear appeal.

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Definitions:

Interacting Group

A collection of individuals who communicate and work with each other directly to achieve common goals.

Identical Skills

Skills or competencies that are exactly the same across two or more individuals.

Independent Roles

Positions or functions in a group or organization where individuals work autonomously, with minimal dependence on others for the completion of tasks.

Functional Team

A group of individuals with specific roles and expertise, working together towards a common business task or objective, typically within the same department or functional area.