One Problem with Humorous Appeals Is That

question 142

Multiple Choice

One problem with humorous appeals is that

• A) their effectiveness may vary across cultures if used in a global campaign.
• B) they contain no information to help consumers.
• C) they do not appeal to women.
• D) they do not stand out in a cluttered advertising climate.
• E) they are usually only appropriate for Millennials.

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Definitions:

Buffers

Substances that minimize changes in the pH of a solution when an acid or base is added to it, helping to maintain stability in biological systems.

α-Helix

A common motif in the secondary structure of proteins, characterized by a right-handed coiled or spiral shape, where the amino acid residues are arranged in a helical structure.

Secondary

Pertaining to a secondary stage or level, implying it follows a primary stage and usually is dependent on or results from it.

β-Pleated Sheet

A structure in protein secondary structure, characterized by sheet-like formations of hydrogen-bonded polypeptide chains.