One of the Disadvantages Associated with Radio as an Advertising

question 16

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A) has a long exposure time.
• B) cannot target specific audiences.
• C) has a perishable message.
• D) cannot use humor, sound, and intimacy effectively.
• E) is criticized as a traffic hazard.

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Definitions:

Industrial Service

Services provided to businesses rather than individual consumers, which may include maintenance, repair, and professional advisory.

Photocopier Maintenance

The routine checking and servicing of photocopying machines to ensure their proper functioning and longevity.

Business Products

Goods and services that are purchased for the purpose of being used in the production of other goods and services, to support daily operations or for resale.

Oral Contraceptives

Medications taken by mouth to prevent pregnancy, commonly referred to as birth control pills, which contain hormones to inhibit ovulation.