In __________, the Test Ad Is Placed in a Collection

question 341

Multiple Choice

In __________, the test ad is placed in a collection with several other ads, and consumers are asked to read through the collection. Afterward, subjects are asked for their impressions of the ads on several evaluative scales.

• A)theater test
• B)range test
• C)group test
• D)portfolio test
• E)jury test

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Definitions:

Behavior

The way a person or animal behaves or responds when influenced by external or internal factors.

Conditioned

Refers to the learned response or behavior that results from the consistent pairing of an originally neutral stimulus with a stimulus that evokes a reflexive response.

Narcotic Drug

Substances that can change a person's consciousness or mood and are often used for pain relief but can lead to addiction.

Behaviorism

A theory of learning which states that all behaviors are acquired through conditioning processes and interactions with the environment, without the need for internal thoughts or feelings.