A Publicity Tool That Is Heavily Relied on by Nonprofit

question 164

Multiple Choice

A publicity tool that is heavily relied on by nonprofit organizations, and which involves free space or time donated by the media, is referred to as a

• A) public service announcement.
• B) cooperative advertisement.
• C) cause-related publicity tool.
• D) news conference.
• E) news release.

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Definitions:

APA Guidelines

Standards set by the American Psychological Association that govern ethics, research, and practice within the field of psychology.

Cognitive Approach

A psychological framework that focuses on mental processes such as perception, memory, and thinking, as essential components in understanding behavior.

Psychology

The scientific study of the mind and behavior, including the examination of conscious and unconscious phenomena, as well as feeling and thought.

Contemporary Approaches

Modern methods or strategies used in a particular field or discipline.