Internet Marketing Channels Refers to

question 327

Multiple Choice

Internet marketing channels refers to

• A)the use of the Internet to make products and services available for consumption or use by consumers or organizational buyers.
• B)a firm's computer-driven inventory management through an entirely mechanized warehousing system.
• C)intranet systems linking all aspects of production within a single firm.
• D)the information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings.
• E)the name given to all Internet addresses that end in ".com" to indicate that these websites are commercial entities that distribute goods and services.

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Definitions:

Service-Product Continuum

is a concept that illustrates a range extending from pure service to pure product, showing that most market offerings consist of a mix of both.

Grocery Store

A grocery store is a retail establishment that specializes in selling food and other household goods to consumers for everyday consumption.

Customizing Services

Modifying or tailoring services to meet the specific needs or preferences of individual customers.

Variable Nature of Services

Describes the characteristics of services that make them less consistent and more difficult to standardize compared to physical products.