In Response to Duracell's Introduction of the Duracell Ultra Battery,Energizer

question 199

Multiple Choice

In response to Duracell's introduction of the Duracell Ultra battery,Energizer introduced an Advanced Formula battery.But unlike Duracell,Energizer priced its battery at a low initial price to attract the mass market.Was Energizer's pricing strategy to take market share from Duracell a success?

• A) No, because consumers are price-insensitive when it comes to batteries.
• B) Yes, because of the positive association with the "Energizer Bunny" marketing campaign.
• C) No, because consumers suspected inferior quality due to the low price.
• D) Yes, because consumers typically respond positively to cost-plus pricing.
• E) Yes, because the demand for batteries has unitary elasticity.

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Definitions:

Fixation

An obsessive focus or concentration on a particular issue or object, potentially leading to psychological challenges.

Speed Readers

Individuals who employ reading techniques that allow them to read text at an exceptionally fast rate while maintaining comprehension.

Saccades

Saccades are quick, simultaneous movements of both eyes in the same direction, enabling rapid shifting of the gaze to different points in the visual field.

Fixations

Persistent focus of the id's pleasure-seeking energies at an earlier stage of psychosexual development, in which conflicts were unresolved.