Figure 10-5 -The Consumers Represented by E in Figure 10-5 Are Called

question 221

Multiple Choice

Figure 10-5
-The consumers represented by E in Figure 10-5 are called

• A) laggards.
• B) innovators.
• C) late majority.
• D) early majority.
• E) early adopters.

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Definitions:

Initial Impressions

The first and quick opinions we form about others upon meeting them, which are often based on their appearance and behavior.

Cognitive Dissonance

A psychological discomfort experienced when holding two or more conflicting cognitions (beliefs, attitudes, or behaviors).

Attributions

Refers to the process by which individuals explain the causes of behavior and events.

Cognitive Dissonance

The mental discomfort experienced by a person who holds contradictory beliefs, values, or attitudes, often leading to an alteration in one of the beliefs or attitudes.