________ Consists of Practices and Processes That Encourage the Use

question 294

Multiple Choice

________ consists of practices and processes that encourage the use of external as well as internal ideas as well as internal and external collaboration when conceiving, producing, and marketing new products and services.

• A) Innovation partnership
• B) Open innovation
• C) Formalized collaboration
• D) Piggy-back thinking
• E) Stakeholder cooperation

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Definitions:

Organizational Architecture

The structure and systems in place within an organization that define how it operates and interacts.

Customer Type

Classification of customers based on certain characteristics, preferences, or purchasing behavior, used to tailor marketing or sales approaches.

Organizational Architecture

The structure and systems used by a firm to align its strategies with the behavior of its employees, comprising decision rights, rewards, and organizational boundaries.

Customer Location

Refers to the geographical area where a company's potential or actual customers are situated.