Kellogg's Has Several Cereals Targeted at Different Types of Users

question 78

Multiple Choice

Kellogg's has several cereals targeted at different types of users.This is an example of multiple products aimed at multiple markets.Manufacturing these different cereals is clearly more expensive than producing only one but is worthwhile if it

• A) conforms to all FDA guidelines.
• B) uses the same promotion and packaging for all segments.
• C) decreases the cost of the physical plant.
• D) stabilizes competition.
• E) better serves customers' needs.

---

Definitions:

Standardize Products

The process of making products uniform to ensure consistency and efficiency.

Domestic Strategy

Business strategies focused on operations and activities within a company's home country, tailoring products and services to the local market.

Exporting Goods

The process of selling and shipping goods from one's own country to foreign markets.

Seeking New Markets

The strategy of exploring and entering new geographic or demographic areas to expand business operations and customer base.