Assume That the Perceptual Map in Figure 8-8 Is an Accurate

question 125

Multiple Choice

Assume that the perceptual map in Figure 8-8 is an accurate representation for adult consumers. A heavy consumer of mineral water is likely to think that mineral water is

• A) more nutritious than tea.
• B) more nutritious and a more adult-oriented beverage than milk shakes.
• C) a more adult-oriented beverage than nutritionally designed diet drinks.
• D) less nutritious and a more adult-oriented beverage than fruit-flavored drinks.
• E) a more adult-oriented beverage than sports drinks.

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Definitions:

Invested

Money put into something with the expectation of gain, typically through an interest-bearing or equity-based vehicle.

Student Tickets

Discounted tickets offered to individuals enrolled in educational institutions as a benefit or to encourage attendance at events.

Box Office

The place where tickets to events such as movies, plays, and concerts are sold, often used to refer to the commercial success of such events.

Markup

Overhead and profit-oriented increment on the cost price of goods.