Which of the Following Is an Example of a Multiple

question 153

Multiple Choice

Which of the following is an example of a multiple products, multiple market segments strategy?

• A) College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the United States.
• B) A new movie used several different movie trailers. One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C) Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
• D) Betty Crocker carries one line of cake mixes for people with conventional ovens and another line of cake mixes for people with microwave ovens.
• E) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Exports

Goods or services that are produced in one country and sold to buyers in another, contributing to the exporting country's economy.

Imports

Goods and services bought from foreign countries for domestic consumption.

Trade Balance

The difference between a country's exports and imports, indicating whether a country has a surplus or deficit in trade with foreign partners.

Imports

Goods or services brought into one country from another for sale or use.