More Than Half of All U

question 17

Multiple Choice

More than half of all U.S. households are composed of only one or two persons, so Aunt Jemima offers one serving meals, such as its Ham & Egg Scramble and Oatmeal Pancakes. Aunt Jemima is using ________ as the basis to segment its market.

• A) usage rates
• B) usage patterns
• C) demographic characteristics
• D) behavior characteristics
• E) psychographic characteristics

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Definitions:

Psychological Reactance

An emotional response in direct contradiction to rules or regulations that threaten or eliminate specific behavioral freedoms.

Autonomy

The capacity to make an informed, uncoerced decision; often related to independence and self-determination in various contexts.

Distressed

Experiencing anxiety, sorrow, or pain; in a state of great trouble or suffering.

Misinterpret

To understand or interpret incorrectly, leading to a deviation from the intended meaning or message.