Behavioral Segmentation May Be Based on

question 194

Multiple Choice

Behavioral segmentation may be based on

• A)lifestyles and demographics.
• B)retailer and wholesaler behaviors.
• C)geographic and demographic criteria.
• D)product features and retail store type.
• E)demand and supply.

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Definitions:

Volume Overhead Variance

The difference between the budgeted and actual fixed manufacturing overhead costs, attributed to changes in production volume.

Manufacturing Overhead

Any expenses related to the production process that are not direct materials or direct labor costs.

Direct Labor Hours

The total hours of work performed by employees directly involved in manufacturing goods or providing services.

Overhead Controllable Variance

The difference between the actual overhead incurred and the expected overhead based on a standard cost or budget, within management's control.