Samsung Sells a Variety of TVs, from Simple and Small

question 175

Multiple Choice

Samsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3-D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences?

• A) demographic segmentation
• B) psychographic segmentation
• C) behavioral segmentation
• D) geographic segmentation
• E) socioeconomic segmentation

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Definitions:

Commodities

Basic goods used in commerce that are interchangeable with other goods of the same type, such as oil, gold, and wheat.

Interest Rate Spread

The difference between the interest rates of two different financial instruments, often highlighting the comparative risk or return.

Insurance Premium

The amount that individuals or organizations must pay for their insurance policies, covering a wide range of risks.

Risk Premium

The additional return expected by an investor for holding a risky asset rather than a risk-free asset, compensating for the extra risk.