Which of the Following Is an Example of a Multiple

question 148

Multiple Choice

Which of the following is an example of a multiple products, multiple market segments strategy?

• A) College Football magazine selects different covers for essentially the same written content in order to appeal to different geographic markets in the United States.
• B) A new movie used several different movie trailers. One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C) Ford manufactures SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots of cargo.
• D) Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and cat litter boxes.
• E) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Evaluating Performance

This involves assessing the efficiency and effectiveness of actions or operations, often in a business or work environment, to inform future strategy and improvements.

Direct Materials Budget

A financial plan that estimates the raw materials required for production and the costs associated with these materials for a specific period.

Production Budget

An estimate of the total cost of production, including direct material, labor, and overhead expenses, for a specific period.

Management's Plans

The strategic and operational plans developed by a company's management to achieve its goals and objectives.