An Advantage of Using a Panel of Consumers for Marketing

question 285

Multiple Choice

An advantage of using a panel of consumers for marketing research is

• A) the discussion leader can help change negative panel responses into positive ones.
• B) the company can find out if consumers change their purchasing behavior over time.
• C) panel members often help each other by bringing up ideas for discussion that others didn't initially think of but that were important to them.
• D) there will usually be one panel member who dominates the discussion and helps keep the conversation focused.
• E) panel members are highly defined demographically, so it is relatively simple to replace an individual member without losing continuity.

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Definitions:

Sterile Gloves

Gloves that have been treated to eliminate all forms of bacteria and other contaminants, used in medical and certain industrial applications to maintain a sterile environment.

Optical Disk

A storage disk that uses lasers to read and write data, examples include CDs, DVDs, and Blu-ray discs.

High-Quality Video

Video that has superior resolution, clarity, and detail, providing an enhanced viewing experience.

CD-R

A type of compact disc that allows users to write data on it only once, making it a non-rewritable storage medium.