Yum! Brands, the Parent Company of KFC, Has Pursued an Aggressive

question 213

Multiple Choice

Yum! Brands, the parent company of KFC, has pursued an aggressive growth strategy in China. There are now more than 3,700 restaurants in 650 Chinese cities, and KFC has a 40 percent market share of the entire fast-food industry there. Yum! Brands China owns and directly manages about 90 percent of its Chinese stores, so it appears that the company prefers ________ in this market.

• A) licensing
• B) local assembly
• C) a joint venture
• D) direct investment
• E) local manufacturing

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Definitions:

Working Memory

A cognitive system responsible for temporarily holding information available for processing and is essential for reasoning and the guidance of decision-making and behavior.

Control

The ability to influence or direct people's behavior or the course of events.

Encoded

The process of converting information or data into a particular form, especially for computer processing.

Dopamine

A neurotransmitter in the brain that plays a crucial role in regulating movement, mood, motivation, and the sensation of pleasure.