Prexa Was Offended by the Brand Name of a New

question 63

Multiple Choice

Prexa was offended by the brand name of a new product for women.She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpreted the name choice the same way,it is likely this product would fail.

• A) selective retention
• B) selective comprehension
• C) selective exposure
• D) selective analysis
• E) stimulus discrimination

---

Definitions:

Snickers Candy Bars

A popular brand of candy bar consisting of nougat topped with caramel and peanuts, enrobed in milk chocolate.

Falls 10%

A term indicating a decrease in a value, such as stock prices or GDP, by 10% from its previous level.

Camel Cigarette

A brand of cigarettes that was originally developed by the R.J. Reynolds Tobacco Company in the United States, known for its distinct packaging and marketing.

Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in its price, indicating the sensitivity of consumers to price changes.