Glow Pets, from the Makers of Pillow Pets, Are a Light-Up

question 222

Multiple Choice

Glow Pets, from the makers of Pillow Pets, are a light-up pillow product designed for young children. The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark. The company aired ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet, making parents and kids alike desire such a situation. The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?

• A) problem recognition
• B) information search
• C) alternative evaluation
• D) purchase decision
• E) postpurchase behavior

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Definitions:

NSF Check

A Non-Sufficient Funds (NSF) check is a check that cannot be processed because the account it is drawn on does not have enough funds.

Adjusting Entry

An accounting entry made at the end of an accounting period to allocate income and expenditure to the period in which they actually occurred.

Accounts Receivable

The money owed to a business by its customers for goods or services that have been delivered but not yet paid for.

NSF Checks

Non-sufficient funds checks, a term used when a check cannot be honored because the drawer's account lacks enough money.