Evaluative Criteria Refer to

question 351

Multiple Choice

Evaluative criteria refer to

• A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
• B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
• C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
• D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
• E) a list of required product attributes from which a customer will not waver regardless of additional incentives.

---

Definitions:

Oliver Cromwell

A key figure in English history, leading forces against the monarchy during the English Civil War and later serving as Lord Protector of the Commonwealth of England, Scotland, and Ireland.

Moral Liberty

The freedom to act in accordance with one's moral principles and beliefs, often considered a key aspect of individual autonomy and ethical life.

Natural Liberty

A philosophical concept referring to the freedom from artificial constraints and the ability to act according to one's own will and reason in the pursuit of happiness and well-being.