In the VALS Framework, Each Consumer Segment Exhibits Unique Media

question 141

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?

• A)Experiencers
• B)Thinkers
• C)Believers
• D)Strivers
• E)Makers

---

Definitions:

Overapplied Overhead

Occurs when the allocated manufacturing overhead costs are more than the actual overhead costs incurred.

Cost of Goods Sold

The immediate expenses related to the manufacturing of products that a company sells.

Work in Process Inventory

Work in process inventory includes goods partially completed in the production process, sitting between raw materials and finished goods.

Predetermined Overhead Rate

An estimated overhead rate used to allocate manufacturing overhead costs to products.